Build Something That Actually Matters
Six-month intensive program starting September 2025
Look, there's no magic formula here. We spend six months teaching you how to spot real business gaps, validate ideas without burning cash, and build something customers might actually want. Some people launch. Some pivot. Some realize entrepreneurship isn't their thing. All walk away knowing more than when they started.
Request Program DetailsWe Focus on What Works in 2025
Most business courses teach theory. We focus on the stuff that actually moves the needle. Customer interviews that uncover real needs. Pricing strategies that don't leave money on the table. Marketing channels that won't drain your budget in three weeks.
Our curriculum changes based on what worked (and what didn't) for the previous cohort. When Instagram algorithm shifts killed organic reach for our 2024 group, we rebuilt the entire social strategy module around community-building instead. That's the kind of flexibility you need when markets shift every quarter.
You'll work with mentors who've started businesses in the last five years. Not decades ago when Facebook ads cost pennies. They remember the mistakes vividly because they made them recently. And they'll help you avoid the same ones.
Meet Your Program Guides
Four people who've built businesses, hit walls, pivoted, and figured things out. They're here because they wish someone had shown them this path earlier.
Birdie Thistlewaite
Business Validation Lead
Started three businesses before one worked. Now teaches the customer research methods that could've saved her two years.
Vespera Moonridge
Financial Strategy Mentor
Former accountant who left corporate to consult with startups. Specializes in pricing models that don't undervalue your work.
Clove Harrington
Marketing Systems Coach
Built her design agency to six figures using content strategies that don't require going viral. Teaches sustainable growth tactics.
Zinnia Blackwood
Operations Consultant
Spent five years building logistics systems for ecommerce brands. Now helps early-stage founders avoid operational chaos.
What Happens After the Program
We track progress because we want to know if this actually works. Here's what some graduates are doing now.
Mika's Subscription Service Launch
Started with 23 paying customers in month one. Modest, but sustainable. The validation work during the program meant she knew exactly what features mattered. No wasted development time building things nobody wanted.
Steady Growth Phase
Mika hit 180 subscribers by implementing the referral system we workshopped. She also learned to say no to feature requests that would've diluted her core offering. Revenue covered her living expenses plus some reinvestment capital.
Hiring First Support Person
Not hiring because of explosive growth. Hiring because customer service was eating 30 hours weekly. The operations frameworks from the program helped her document processes so someone else could handle tier-one support. She now focuses on product development and strategy.